Search Engine Marketing: SEM - Are You Winning?
It's common for smaller advertisers to turn a blind eye to their profitability and just spend the budgeted amount each month on SEM. If competitors are doing it, it must be beneficial … or so they reason. Money goes out the door each month, traffic accumulates, some sales are made.
It's not enough.
Are you reviewing the profitability of every traffic source? At a bare minimum, you need to have tracking in place to reveal the causal source of every goal or conversion on your website. This will enable you to make a solid connection between traffic from paid channels and conversions.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
