Search Engine Marketing: SEM - Are You Winning?
At least 25 percent of all web searches are totally unique — search terms that have never been searched for by anyone before. You can't predict these keywords, so search engines try to decide which ones you would have bid on if you only knew. They aren't always right; waste is common.
After a careful review of this report, you can make decisions about which terms you want to exclude from your SEM spending. You can exclude irrelevant individual words and phrases, which will cut huge chunks of waste from your campaigns. A solid exclude list often moves the profit needle by 20 percent or more.
- Companies:
- Yahoo! Search Marketing
- People:
- Bing
Timothy P. Seward is the author of the “Ultimate Guide to Amazon Advertising" (Entrepreneur Press®, 2019) and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management and has contributed to key industry publications including Internet Retailer.
