3 Reasons Why Augmented Reality Matters for Multichannel Commerce

This technology can also empower sales clerks and consumers, allowing brick-and-mortar stores to benefit from the sales tactics that have proven so successful online, including personalization, cross-sell, upsell and recommendations.

3. It's inexpensive. Others have done the hard part; you just have to be creative with your implementation. The product, customer, stock-level, in-store map, purchase history, recommendations and personalization data comes from modern commerce systems which already deliver information to websites and mobile devices. You don't even have to invest in hardware, apart from possibly a Kinect or two and an internet-enabled store. Your customers bring their mobile devices, and iPhone and Android already have strong augmented reality apps so people are accustomed to using them.