3 Reasons Why Augmented Reality Matters for Multichannel Commerce

As you think about your business, I'm sure there are plenty of examples of how augmented reality could help your customers visualize the products they're considering buying.

2. It makes your store more interactive. Apart from simply being "cool," augmented reality can enhance a shopper's in-store experience. More value may derive from in-store navigation systems which help consumers find their way through a store, telling them where to find items or what promotions or cross-sell options are available. An in-store navigation system can automatically display additional information about a product or animate it.