3 Reasons Why Augmented Reality Matters for Multichannel Commerce

Remember the time when everyone was talking about virtual reality (VR)? The ridiculous VR glasses, helmet and gloves, which never really succeeded in making you feel like you were part of the action.

You might also remember what you were thinking when Obi-Wan Kenobi appeared as a hologram in the "Star Wars" movies. That seemed impossible. Well, do a quick search for "Kinect + iPad" on YouTube. Today, it's actually a reality, rather, augmented reality.