Branding: The Integrated Shopper

Cabela's has many catalogs for a variety of categories, but I focused on the Christmas '09 catalog. It does a good job of grouping items within themed categories: gifts less than $100, gifts less than $50, gifts for her, etc. But the arrangement and organization of the products within those categories seem haphazard. What's more, every page has a multicolored border combined with a textured background. These pages are crowded enough with dense product. Don't make it worse by adding more elements!