Three Mini-Rules of Thumb
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One idea many catalogers try (and they always think they’re the first to think of it) is to supply fake early deadlines, so when the color house or DP firm delivers late, they’ll actually be early. That sounds good in theory. But in fact, color houses and DP firms will usually end-run you and call your printer to find out the “real” deadline.
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- McIntyre Direct
Susan McIntyre
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