Three Mini-Rules of Thumb

Well, unlike the other mini rules of thumb in this column, I think this rule has a pretty good explanation behind it.

It’s this: good catalogers are generally analytical, verbal and organized, but good designers are typically intuitive, visual and disorganized.

Which means that when a cataloger makes a nice, organized list of changes, and numbers each change, and faxes the list to the designer, the designer is going to start somewhere in the middle, and then loop to another part of the list, then jump forward and forget what part was already done, perhaps misplace the list for a little while, or get involved in some other design detail, and so on.