Three merchants offer their insights on establishing virtual catalogs.

By Noelle Buoncristiano

CS: Tell me about the implementation process.

Friedman: The implementation process takes on many flavors depending on the legacy systems you have in place. For Brylane, we needed to build “containers” for our sites that would hold all of the pages to eventually be shopped by customers. We also needed to create PDFs of the pages and then provide low-resolution scanned documents to RichFX to complete the execution.