The Paperless Catalog Comes of Age
Three merchants offer their insights on establishing virtual catalogs.
Noelle Buoncristiano, associate editor of Catalog Success, asked three catalogers who have posted virtual catalogs to their Web sites to share their experiences and insights.
Mark Friedman
chief marketing officer,
Redcats USA (formerly Brylane)
Merchandise: apparel and home decor
www.brylane.com
Catalog Success: Why did you implement a virtual catalog instead of design a more traditional Web site?
- Companies:
- Brylane
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