Three merchants offer their insights on establishing virtual catalogs.

By Noelle Buoncristiano

CS: Tell me about the implementation process.

Lukin: All we have to do is provide RichFX with the pre-existing PDF assets that we already send to the printer for the paper catalog. RichFX then creates the flash assets we need for the virtual catalog, which they turn around to us in about two weeks.

Since RichFX handles most of the production for the virtual catalogs, it literally takes our Web developers less than an hour to implement a new virtual catalog.