The Paperless Catalog Comes of Age
Three merchants offer their insights on establishing virtual catalogs.
To stimulate demand on a channel-specific basis, we sometimes develop offers that only are redeemable in-store or online. The same holds true when we’re clearing inventory: We’ll deploy an offer that’s redeemable in the channel where we want to sell through the inventory.
CS: What advice can you offer to other catalogers about this?
- Companies:
- Brylane
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