Three merchants offer their insights on establishing virtual catalogs.

By Noelle Buoncristiano

CS: Tell me about the implementation process.

Lingo: We create PDFs of each page and e-mail them to Scene7 for production. This is a one- or two-person process that takes only a few hours. Along with the PDFs, we send a spreadsheet that has a URL for each product in the catalog. Scene7 image-maps each page and does all of the URL linking. Special features such as zoom, pan, rotate and page turn are added as part of the production process.