Three merchants offer their insights on establishing virtual catalogs.

By Noelle Buoncristiano

An electronic catalog also provides a unique means of browsing and purchasing within the e-commerce marketplace. Many of our customers, while appreciating the speed and convenience of the Web, still prefer to browse and shop via catalog. It’s a format that’s comfortable for them. By presenting the customer with a digital catalog and simultaneously offering the convenience of Web ordering, we’ve achieved a synergy that’s resulted in substantial increases for conversion and average order size.