The Paperless Catalog Comes of Age

Truly effective multichannel marketing is an ongoing challenge for most catalogers. Ultimately, you want to deliver consistent customer experiences across all your sales channels, right?

Although there isn’t one formula for success, there are a growing number of multichannel commerce tools that can help you achieve that goal. One such tool is a virtual catalog, defined by Chicago-based the e-tailing group as an almost exact replica of your print catalog integrated by varying degrees into your Web site, as opposed to a simple menu of products. By using a virtual catalog, customers can experience the aesthetics of a print catalog as well as enjoy the convenience of Web shopping.