3 Cultural Shifts Molding the Retail Model of the Future

As borrowing goods and services becomes more of a consumer expectation, retailers must continue to look for ways to successfully oblige. In the mobility industry, smartphone and tablet rental programs are already on the rise.

Personalization and Customization
Experiments in "mass customization" have paid off for the likes of Adidas and AT&T, which offer consumers the ability to create custom shoes and mobile accessories online and in-store. When it comes to designing products with different colors, pattern schemes, features and sizes, there's often a premium that consumers are willing to pay. This is very attractive for any number of brands, but retailers need to make sure their customization offerings are truly differentiated and that there's a demand for customization of that specific product.