Inventory Projections

CS: How do you determine the accuracy of your projections?
Tennis: We look at the products sold during a given three-month campaign. So, for example, if we’re a quarter of the way into a campaign, and we’ve sold 50 of a product, we can project we’ll need an additional 150. Most of our vendors can resupply us in four to six weeks. That helps us keep out of overstock situations, yet helps us avoid out-of-stock cancellations.