Netting New Names in Lean Times

CS: What do you think of the following prospecting strategies?

1. Using cooperative databases.
Brown: They’re awful, especially for a small mailer. Let’s say I mail six times over seven months. All the names I get and put into this database are going to get 100 catalogs from bigger mailers before I can mail to them a second book. Since I’m not mailing huge quantities, that kills me.