Netting New Names in Lean Times

CS: Do you think catalogers are prospecting less and mailing more to their existing customer bases at this point?
Thalberg: More mature catalogers who’ve already achieved high penetration within their universe of prospective buyers are likely spending more on optimizing buying with proven customers — particularly in light of the current challenging economic climate. We believe we still have great potential to build awareness and interest with as-yet-untapped consumers, so our prospecting still is integral to our marketing efforts.