Netting New Names in Lean Times
Three catalogers share opinions on prospecting strategies
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Catalog Success: What is your prospecting mix like?
Thalberg: While most catalogers tend to do most of their prospecting via lists, at Sure Fit we’ve adopted a very different, two-step model for acquiring leads: We run a substantial amount of TV and print advertising, which prompts people to request a catalog and/or visit our Web site, from which we generate orders.
0 Comments
View Comments
Related Content
Comments