Netting New Names in Lean Times

If we’re going to be conservative, we’ll cut other places. For example, we’re running low on thank-you notes. So we won’t order anymore, and we’ll just have to stop sending them. But let’s not cut what we know is the driving lifeblood of our business.

Marisa Thalberg
senior vice president of marketing and new business development, Sure Fit catalog
Market: business-to-consumer
Type of products: furniture slipcovers