Netting New Names in Lean Times

2. Using search engine keyword marketing.
Share: Absolutely. We’re in the middle of fixing up our metatags, keywords and other Web items to boost that 6-percent response rate. We noticed that retailers that carry our private label products show up higher than we do in search engines — not good.

CS: How do you approach prospecting in the current economic climate?
Share: Our catalog plan is in place for the year for the six mailings we’re doing. I don’t see how cutting prospecting is the way to be conservative. We’re already out here spending half a million on mailing and prospecting.