Netting New Names in Lean Times

We’re always willing to try new things, especially in this economy where nothing seems predictable anymore.

CS: What do you think of the following prospecting strategies?

1. Differing catalog creative for prospect mailings.
Share: I just saw a bind-in for 15 percent off on your first order in a catalog that came to me personally from a company I never ordered from before. I may use that in our prospecting. Something about it intuitively struck me as being a good look. We haven’t yet tried a dot whack with a discount attached.