Netting New Names in Lean Times

CS: What size is that?
Share: We’re a $4 million company, so our prospecting is a huge part of what we’re doing. If I had 100,000 names on our house list, would I be mailing to 700,000 prospects? I don’t know.

CS: Speaking as a small mailer, do you hesitate to use a co-op database because a larger mailer might benefit from your names more than vice versa?
Share: I think in all businesses some people are paranoid. And if you run as a five-star operation, you shouldn’t have much to fear from the competition. You’ve got to stretch a little bit.