Anatomy of a Startup
Three catalog consultants give IslandSurf sound strategies for starting a catalog.
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In all, about 30,000 people have bought from IslandSurf.com in the last four years. Hambleton says that if even half of those names and addresses are still valid, he has a ready-made customer list of 15,000 to which to mail a catalog.
“We’ll also mail a catalog with every Internet order, of course,” he says. “But I admit that I don’t know much about list rentals, co-op databases and the like. I’m hoping a consultant can help me.”
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