Anatomy of a Startup
Three catalog consultants give IslandSurf sound strategies for starting a catalog.
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Products and Prospecting
IslandSurf’s lineup includes about 300 products from brands such as Billabong, Roxy, Quiksilver and DAKINE. Hambleton admits these brand-name products also are available from his competitors. He sells some private-label merchandise and says he’d like to grow that business. During the years, his percentage of sales from sunglasses and apparel categories have been increasing.
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