Anatomy of a Startup

Products and Prospecting

IslandSurf’s lineup includes about 300 products from brands such as Billabong, Roxy, Quiksilver and DAKINE. Hambleton admits these brand-name products also are available from his competitors. He sells some private-label merchandise and says he’d like to grow that business. During the years, his percentage of sales from sunglasses and apparel categories have been increasing.