Anatomy of a Startup

Variable catalog costs for a 100,000 mailing would include:
-printing, paper, etc., $17,000, or 17¢/catalog
-postage, $24,000, or 24¢/catalog
-merge/purge on lists, etc., $5,000, or 5¢/catalog
-list rental, 85,000 x .01¢/name = $11,475, or 11¢/catalog
Total variable costs = $57,475, or 57¢/catalog
Total creative and mailing costs: $105,475