Anatomy of a Startup

Conduct a rigorous analysis of sales performance on the initial mailing by focusing on the most profitable spreads, products and layouts. Analyze the most effective catalog treatments that drove Web traffic. Then re-assort and redesign subsequent mailings in season to optimize sales and profits.

Perform similar analyses on housefile and rental list performance. Ensure they’re tracking multichannel sales and customer behavior. Set up the catalog tests to accurately track the mailing’s impact on the stores’ and Web site’s sales. This will yield the correct data to develop effective marketing plans for future mailings.