Anatomy of a Startup
Three catalog consultants give IslandSurf sound strategies for starting a catalog.
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Here is Hambleton’s story followed by advice from three catalog industry veterans.
“A Shop Became Open”
In 1980, a store near Hambleton’s home became available, and he and a partner started selling T-shirts, flip-flops and sunglasses. In 1985, Hambleton bought out his partner and began growing a retail chain. At one point, he had five beach shops in Florida, three of which were self-funded.
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