Anatomy of a Startup
Three catalog consultants give IslandSurf sound strategies for starting a catalog.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Develop a unique offer and market position for the catalog. To define IslandSurf to new customers, clearly articulate the brand message. Also articulate the IslandSurf heritage, authority in the business and commitment to customer service. Use powerful images and copy, establish a unique creative design, and avoid vendor photography. Give strong creative space to push customers to the Web and stores.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 AllNext »
0 Comments
View Comments
Related Content
Comments