Anatomy of a Startup
Three catalog consultants give IslandSurf sound strategies for starting a catalog.
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Chuck Howard is a consultant specializing in strategic catalog planning with a heavy emphasis on merchandising, marketing and catalog production. Contact him at (301) 309-6700, or e-mail: howardconsulting@aol.com.
John Kinsella, president, Kinsella Partners
Fortunately, IslandSurf is operating from a position of success. The key is to leverage its strengths to reinforce the brand, extend into a new channel and increase profits — all without derailing the existing organization. Following are my recommendations for Mr. Hambleton.
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Reported Donna Loyle
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