Anatomy of a Startup

Following are some costs to consider:
Fixed creative costs to produce a quality presentation generally run $1,000 per page or higher. At $1,000/page, or $48,000, this equates to 48 cents per catalog. For more costs to consider, see the chart, below.

As the internal buyer file increases, higher response rates, lower list rental costs and increased efficiencies all combine to improve productivity and profitability.