Anatomy of a Startup

Unfortunately, too many start-ups look only at the cost of producing and mailing a catalog. Mr. Hambleton must look at how much investment it’ll require to get him to a positive cash flow. As noted, this will take about three years.

I see few catalog companies below $10 million in annual sales that are on a growth path and have achieved profitability. Mr. Hambleton must expect that at least $1.5 million in investment capital will be required to get