Anatomy of a Startup
Three catalog consultants give IslandSurf sound strategies for starting a catalog.
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Join a cooperative database and model Internet buyers. Being able to join a co-op such as Abacus and NextAction will depend on his current privacy policy (as stated, for example, on his Web site). If it says IslandSurf doesn’t share information with third parties, joining a co-op could be a problem. If it says it does share information or is silent about the matter, the co-ops probably will work with him.
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