Anatomy of a Startup
Three catalog consultants give IslandSurf sound strategies for starting a catalog.
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One can have the right merchandise and still fail. Common reasons startups fail:
1. They tend to lack adequate financing.
2. They often lack a strong financial person and marketing/circulation expertise.
3. Spending tends to get away from them, and funding runs ahead of schedule.
4. The product and “reason for being” isn’t unique from that of its competitors, and the startup is merely a “me-too” business.
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