Anatomy of a Startup

As noted, he wants to launch a print catalog to drive Web sales. And he cites other reasons: to profitably grow revenues, retain talented employees, and enhance IslandSurf’s brand and market share.

Looking more broadly at his business, Hambleton notes: “I want a business that has talented people on the team, and that can support their healthcare, mortgages and kids’ college expenses. And I want those things for my own family, of course.” He also says he wants to be able to support philanthropic groups, such as those caring for the environment and the nation’s youth.