The Year Omnichannel Ambitions Become a Reality for Retailers
Whether you're strategically ready is a bigger hurdle. This technology and way of marketing requires a change in the way retailers look at their responsibilities. It's a step back to understanding the purchase cycle for products, from intent to post-purchase servicing and executing. It's embracing that between transactions there's your brand, and fortifying the perception of value to maximize customer engagement. It means taking the time to both refamiliarize with the traditional tenents of the customer lifecycle, while embracing next-generation insights. It means being open to new ways of investing your marketing/media spend that are hyperaware of who you're engaging, from new customer acquisition through retention.
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
