The Year Omnichannel Ambitions Become a Reality for Retailers
Confusion surrounds a myriad of messaging points like cross-channel, omnichannel and multichannel. What these messages mean depends on who you're talking to, unfortunately. Talking to the vendors that offer these solutions — always with a scrutinous eye — and asking intelligent questions will help retailers get to the reality of product offerings. Demo products and ask trusted partners for suggestions of vendors to work with.
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
