The Year Omnichannel Ambitions Become a Reality for Retailers
What New Challenges Are There?
The challenges of the past are, thankfully, just that. Using next-generation technology, vendors can take your "ugly" data, clean it up and put it to use, which couldn't be done before. There is some increased confusion in the marketplace, however, because omnichannel marketing is something experts and vendors have talked about for so long, but never actually delivered.
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
