The Year Omnichannel Ambitions Become a Reality for Retailers
Why 2015?
Well, it would have been earlier — certainly the idea was alive in recent years — but it's taken so much work and technology development to get to where we are now. Why this year? Simply put, it's because the technology has finally caught up to the vision. More vendors and partners are using lower-cost, cloud-based technology to build their solution, enabling top-tier insights that mid-tier retail can afford. More importantly, there are a collection of partners that can drop right into your existing partner ecosystem, enhancing and unifying your display, email, social, mobile and content personalization vendors. They're delivering the true promise of a marketing hub; they're providing a cloud with only silver lining.
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
