The Year Omnichannel Ambitions Become a Reality for Retailers
New marketing solutions will enable retailers to recognize this individual as a long-time, high-value customer with preferences and behaviors that are already known, and market to them accordingly. It's about absorbing all the customer's data through past and current behavior, no matter how they shop, and having that data be immediately actionable.
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
