The Year Omnichannel Ambitions Become a Reality for Retailers
To bring it to life, here's an example: You have a high-value customer in-store. This person has shopped your brand for years, always in-store, but they haven't been coming around recently. What happened to this person? They began shopping online, of course. Yet many retailers, upon seeing this long-time customer arrive on their site for the first time, still might think, "Hey, this is a new customer."
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
