The Year Omnichannel Ambitions Become a Reality for Retailers
Why it's Important?
Retailers have been making progress through the years. They know more about their customers than ever before and they're targeting them in ways that are more relevant to who they are than ever before. However, there's more to do, and the opportunity is vast. The value of omnichannel marketing implies knowing your customers without conditions. This includes any number of customer stories — e.g., the history of their in-store engagement, how they interact on your website or mobile app, what their value is to your brand. It's not about one story; it's about all of them.
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
