The Year Omnichannel Ambitions Become a Reality for Retailers
It's a question that's been at the forefront of marketers’ minds for years: How can I engage with customers uniquely, based on both their interests and their value to my brand? And then digging deeper: How can I manage that conversation not just digitally, but offline, too, through any channel? These are questions that have been asked, pondered, discussed and, ultimately, never answered. That is, until now. The promise of omnichannel marketing enlightenment gets realized this year.
Michael Osborne is the chief executive officer for Appriss Retail. He has more than 20 years of experience bringing disruptive and innovative solutions to market in B2B eCommerce, marketing technology, and enterprise software segments. His experience spans the range of co-founding and leading seed-stage companies to growing scaled businesses to nearly one thousand employees. He’s a people-first leader who works with investors and directors, employees and partners, to achieve growth and results quickly and efficiently.
Prior to joining Appriss Retail, Osborne served as the president of Wunderkind where he oversaw all commercial functions ranging from sales and marketing to strategic alliances and international partnerships. He has served as CEO, President, CRO, SVP of Sales, member of the Board of Directors, and Advisor for more than a dozen companies, including SmarterHQ, which was purchased by Wunderkind.
