Tips to Help Retailers Mind the Multichannel ‘Insight’ Gap

Can your solution distinguish between adults and children? Between humans and inanimate objects like carts? Is it able to tell whether a shopper is exiting or entering a location? Accurately track a shopper's path through the store? Bad data equals bad decisions, so always consider the accuracy of your chosen data-capture device. The ability for a behavior intelligence system to integrate with workforce management and other enterprise retail systems is also important, particularly for understanding brick-and-mortar intelligence within the context of broader multichannel efforts.