Tips to Help Retailers Mind the Multichannel ‘Insight’ Gap

3. Accurate technology matters. Fortunately, today there are a number of new behavior intelligence technologies on the market specifically designed to help retailers collect and analyze data on in-store customer behavior. When selecting a solution, evaluate with an eye towards accuracy, since capturing data in real-world environments is more variable and susceptible to error than tracking data online (especially during chaotic shopping days like Black Friday).