Tips to Help Retailers Mind the Multichannel ‘Insight’ Gap

It's also important to capture data at queues (e.g., how long are shoppers waiting in line?) and to track behavior throughout the store (e.g., What paths do most people follow? What displays do they stop at? Are they shopping alone, with children or in a group?). Armed with this information, retailers can get more sophisticated about their brick-and-mortar holiday strategies.