Tips to Help Retailers Mind the Multichannel ‘Insight’ Gap

Holiday shopping has certainly changed since the rise of e-commerce and world domination of the internet-connected device. Retail has gone thoroughly multichannel, with shoppers researching, browsing and buying in increasingly diverse ways. Yet the heart and soul of holiday shopping — as well as retail commerce year-round — is still the brick-and-mortar store. In fact, Gartner reports that, even allowing for the increase in revenue from e-commerce, retailers should expect 85 percent of their revenues to come from physical stores through 2016.