This Dynamic Industry

But in keeping with my thesis that this truly is one dynamic industry, see Alan Rimm-Kaufman’s article (“Develop Responsible E-mail Campaigns”) on how to comply with the new Can Spam Act and employ today’s best practices in e-mail marketing.

This month, we also launch a new Catalog Success publication: Idea Factory. It’s an opt-in e-mail newsletter that offers both proven and newly innovative business ideas you can put into action. We’re starting this bi-weekly newsletter primarily because we continually uncover more cataloging ideas than we’d ever have room for in our print edition. For your free subscription to Idea Factory, visit: www.catalogsuccess.com/ideafactory. I’m confident you’ll find it useful.