This Dynamic Industry

Someone asked me recently why I like covering the catalog industry. I told him because it’s ever-evolving.

He exclaimed with some incredulity: “Ever-evolving?! A catalog is a catalog. It’s a traditional medium. How is it evolving?”

I gave him my quick rendition on how new software and management techniques, as well as e-commerce tactics, make the industry quite dynamic. He seemed mildly convinced. Afterwards I thought more about his original question: What is it about cataloging that I find so fascinating?